Saw this on the tube in this morning.

It's a fair cop really.

Got me thinking about Sao Paulo's billboard ban and whether we'd be better off not having any ads at all. At some stage 'ads' in the traditional sense will probably die out and be replaced by 'content'. People have more choice now than ever and they can choose not to be shouted at or fed bullshit. So we'll have to get smart and give them things they actually want. Which is nice.